Online accounting office for marketing
By Agnieszka Saladra, Certified Accountant
Do you run an advertising agency, a social media team or a creative studio and need a partner who understands the realities of your industry? Accounting for a marketing agency is more than simply recording invoices - it means knowing how to account for ad purchases from Google, Meta or TikTok, how to handle the import of services under the reverse charge mechanism, and how VAT-UE (EU VAT) registration works. At Luno-Group we deal with this every day, so your records stay in order and you can focus on clients and campaigns.
Our accounting office for marketing works fully online - you send documents through the Client panel and a regular accountant answers your questions and keeps an eye on deadlines. We support both sole proprietorships (JDG) and companies, we account for contracts with freelancers and subcontractors, as well as retainer (subscription) invoices. Online accounting for agencies is the standard for us, not the exception - we will compare the available forms of taxation and help you stay on top of the cost of your SaaS tools.
Full-service agencies, design studios and creative boutiques that serve many clients, issue project-based and retainer invoices, and settle accounts with subcontractors.
Freelancers and smaller teams running Google Ads and Meta Ads campaigns and SEO, for whom buying ads from foreign platforms - and the import of services - is part of everyday work.
People earning from collaborations, barter deals and performance campaigns who need clear accounting for their revenue as well as the cost of ads and subscriptions.
We account for ad purchases from Google, Meta and TikTok as the import of services under the reverse charge mechanism - we make sure VAT is recognised correctly and returns are filed on time.
We help with VAT-UE (EU VAT) registration when you buy advertising media or services from contractors in the European Union, and when you sell services to EU businesses we prepare the recapitulative statements (EC Sales Lists).
We handle both retainer (subscription) and one-off project invoices - ensuring that revenue from your agency's many clients is recorded consistently.
We account for contracts with subcontractors and freelancers - we will check the form of cooperation and the correct treatment of these costs in your agency's books.
We record marketing tool and SaaS subscriptions, including foreign ones - and explain how to book them correctly as a business expense.
We will compare lump-sum tax (ryczalt), the tax scale and flat tax on your agency's figures, and we will identify the correct lump-sum rate for marketing services - the decision is yours.
Because we combine real experience with the convenience of working online. At Luno-Group you are not served by an anonymous app - you have a regular accountant who knows the marketing industry, understands the import of services from Google or Meta and can explain the intricacies of VAT-UE in plain language. We keep all your accounts remotely, so we work with agencies across Poland, and we provide support in Polish and English, which international teams and clients from abroad will appreciate. An accounting office for marketing means, with us, a combination of competence, punctuality and direct contact.
Before you entrust us with your agency's accounting.
Buying ads from foreign platforms such as Google, Meta or TikTok is usually the import of services, settled under the reverse charge mechanism. This means that you report both the output and input VAT in your return. We will take care of this for you and ensure these transactions are recorded correctly.
Most often yes - when buying advertising services or media from contractors in the European Union, VAT-UE (EU VAT) registration is required. Recapitulative statements, on the other hand, are filed when you yourself provide services to EU businesses. We will review your situation, help with registration and take over the reporting duties so you do not have to worry about deadlines.
The lump-sum tax (ryczalt) rate for advertising and marketing services depends on the specific type of services provided and their classification. There is no single universal figure, so we will analyse the scope of your activity and identify the correct rate, and also compare the lump-sum tax with the tax scale on your figures - you decide.
Yes. Retainer (subscription) and project invoices are part of everyday agency life, so we have considerable experience with them. We will ensure revenue from multiple clients and the relevant settlement dates are recorded correctly, and where needed we can suggest how to tidy up the invoicing cycle in your agency.
Cooperation with subcontractors and freelancers can be accounted for in several ways - depending on the form of the contract and the status of the person involved. We will check the documents, explain the available forms of cooperation and correctly record subcontractor costs in your marketing agency's books.
Yes. We keep your accounts remotely, and you send documents through the Client panel (you get access after signing the contract). Throughout, you are in contact with a regular accountant who knows your business. We work with agencies across Poland and also provide support in English, which makes cooperation easier for international teams.
Book a free consultation - we will review your situation, calculate the scope and present a clear quote tailored to your business. No obligations and no hidden costs.
Book a free consultation